Insights from Googlers into our products, technology, and the Google culture
Google Earth turns 10 today
June 29, 2015
When Google Earth was
10 years ago, it immediately stole my heart. Beyond the freedom to fly anywhere in the world, I was captivated by the ability to paint and visualize geographic data on this incredible global canvas.
Drawn to datasets backed by
, I started making my own maps with
a few weeks after Earth’s release in 2005. For my master’s degree, I used Google Earth to build a
of a high-tech biological
saw my work, which eventually led to a job on the
Google Earth Outreach
team, turning my passion for telling stories with maps into a career.
2005 was the beginning of Google Earth’s evolution, as well. In August of that year,
showed us how useful mapping tools like Earth could be for
crisis response efforts
. Rescue workers compared before and after Satellite imagery in Google Earth to better locate where people were stranded. And in the years after, with more than 2 billion downloads by people in nearly every country in the world, Earth has enabled people to discover
new coral reefs
, journey to the
Google Earth images of Gulfport, Mississippi's shoreline before and after Hurricane Katrina
The ability to empower groups as diverse as
to learn more about the world is what I love about Google Earth. It has the potential to make the planet a far more connected place, if you take the time to explore, discover and share what you learn. So to celebrate how far Google Earth has come and our leap into the next 10 years, we’ve created a few new ways to help you better see places from around (and above) the world.
The world is a big place, and it can be hard to know where to begin your virtual journey. Now you can jump straight to the newest and most interesting imagery around the globe with a new layer, Voyager, available in desktop versions of Google Earth.
Different imagery types in Voyager are shown by color
In this first edition of
, you’ll find five sections to explore:
highlights from Street View, including the Taj Mahal and the Grand Canyon
striking landscapes around the globe as seen from space (more below)
a showcase of cities and towns available in photorealistic 3D (
don’t forget to tilt!
Satellite imagery updates:
a map of our most recently published satellite imagery
with thousands of
locations to choose from, take a quick tour of a few to whet your appetite
The Kemgon Gompa—available in the Street View layer—is a Buddhist monastery in Lukla, Nepal
Looking at our planet from above is not only a reminder of how interdependent our human and natural ecosystems are—it also lays bare the Earth’s staggering and often surreal beauty.
The Hammar Marshes of Iran are an uncharacteristic yet beautiful wetland feature in the otherwise arid climate
Earth View is library of some of the most striking and enigmatic landscapes available in Google Earth. It started as a 20 percent project last year by a few Googlers who enjoyed scouring satellite imagery for these gems. These images soon made their way onto Android phones, Chromecast and Chromebooks as a distinctive kind of wallpaper.
Islands surrounding Cuba seen in the Earth View
For Earth's 10th birthday, we're expanding the Earth View collection to 1,500 landscapes from every continent and ocean and making it accessible to even more people. The new imagery is available with an updated version of our
and a new
. Download high-resolution wallpapers for your mobile and desktop devices, or better yet, print them up for your walls!
The coastline near Ningaloo, Australia in the new Earth View
Thank you for the last 10 years exploring your world with Google Earth. We hope
will unlock a new perspective on our planet. We look forward to seeing what the next decade brings!
Posted by Sean Askay, Engineering Manager, Google Earth
maps and earth
Through the Google lens: Search trends June 19-25
June 26, 2015
From eagerly-awaited U.S. Supreme Court rulings, to the ongoing debate over the Confederate flag, here’s a look at some of the topics that got people searching this week.
Whether the query was “
,” or “love wins,” searches related to today’s U.S. Supreme Court ruling that same-sex couples nationwide have a right to marry are
, with more than 2 million searches for the term “gay marriage” alone. Interest goes beyond the U.S., with “What countries allow same-sex marriage?” and “where is gay marriage legal?” among the top questions.
While today’s “
” ruling is capturing most of the attention around SCOTUS, searches for the court have in fact been big all week. Yesterday, news that the Court had upheld a key portion of the
Affordable Care Act
was met with a 200,000+ search spike, and renewed questions like “How does Obamacare work?” and “Why do Republicans dislike Obamacare?”
We noted last week that searches related to the
increased sharply following the tragic shooting in Charleston, S.C.; and this week, interest in the flag reached an all-time high. Searches were most concentrated in
, where Governor Nikki Haley has called for the flag’s removal from the state Capitol, followed by Alabama, where Governor Robert Bentley ordered the flag’s removal from the Capitol grounds. But searches have been popular throughout the South as people ask questions like “Is the confederate flag racist” and “How many states fly the Confederate flag?” As companies pulled Confederate flag merchandise from their sites and stores, the search terms “confederate for sale” spiked
more than 1,000 percent
Thursday’s 2015 N.B.A. Draft also attracted
more than 2 million searches
this week and half of the top 20 searches yesterday, with queries for first pick
spiking more than 1,000 percent. Looks like Minnesota Timberwolves fans had done their research ahead of the selection; Towns was the
most-searched prospect in the state
ahead of the draft. Other breakout names of the week included actor
, who saw 500,000+ searches after he was cast as Spider-Man for the next film in the Marvel franchise. Holland’s home country of the U.K. topped the list of countries looking for details, but Spidey searches from people in the Philippines to the Netherlands show the global popularity of this character, even two years before the movie’s
Posted by Abbi Tatton, who searched this week for [how do you pronounce Obergefell]
A power plant for the Internet: our newest data center in Alabama
June 24, 2015
Every time you check your Gmail, search on Google for a nearby restaurant, or watch a YouTube video, a server whirs to life in one of our data centers. Data centers are the engines of the Internet, bringing the power of the web to millions of people around the world. And as millions more people come online, our data centers are growing, too.
We’ve recently expanded our data centers in
. And today we’re announcing
a new data center
in Alabama—our 14th site globally.
This time, we’re doing something we’ve never done before: we’ll be building on the grounds of the
Widows Creek coal power plant
in Jackson County, which has been scheduled for shutdown. Data centers need a lot of infrastructure to run 24/7, and there’s a lot of potential in redeveloping large industrial sites like former coal power plants. Decades of investment shouldn’t go to waste just because a site has closed; we can repurpose existing electric and other infrastructure to make sure our data centers are reliably serving our users around the world.
At Widows Creek, we can use the plants’ many electric transmission lines to bring in lots of renewable energy to power our new data center. Thanks to an arrangement with Tennessee Valley Authority, our electric utility, we’ll be able to scout new renewable energy projects and work with TVA to bring the power onto their electrical grid. Ultimately, this contributes to our goal of being powered by 100% renewable energy.
In 2010, we were one of the first companies outside of the utility industry to
buy large amounts of renewable energy
. Since then, we’ve become the largest corporate renewable energy purchaser in the world (in fact we’ve bought the equivalent of over
1.5 percent of the installed wind power capacity in the U.S.
). We're glad to see this trend is
among other companies.
Of course, the cleanest energy is the energy you don’t use. Our Alabama data center will incorporate our state-of-the-art energy efficiency technologies. We’ve built our own
more efficient ways to cool our data centers
, and even used advanced
to squeeze more out of every watt of power we consume. Compared to five years ago, we now get 3.5 times the computing power out of the same amount of energy.
Since the 1960s, Widows Creek has generated power for the region—now the site will be used to power Internet services and bring information to people around the world. We expect to begin construction early next year and look forward to bringing a Google data center to Alabama.
Posted by Patrick Gammons, Senior Manager, Data Center Energy and Location Strategy
Vertical Street View of the world’s most iconic rock wall: Yosemite’s El Capitan
June 24, 2015
Today we’re launching our first-ever vertical Street View collection, giving you the opportunity to
climb 3,000 feet up the world’s most famous rock wall: Yosemite’s El Capitan
. To bring you this new imagery, we partnered with legendary climbers Lynn Hill, Alex Honnold and Tommy Caldwell. Read more about the project from Tommy Caldwell, who completed the world’s hardest climb in Yosemite in January of 2015.
“That is awesome. I definitely have to be a part of that.”
Maybe it was the sheer exhaustion from being in the middle of a
19-day climb of the Dawn Wall
, but when the guys at Google Maps and
Yosemite National Park
asked if I wanted to help them with their
first-ever vertical Street View collection of El Capitan in Yosemite
, I didn’t hesitate. Yosemite has been such an important part of my life that telling the story of El Capitan through Street View was right up my alley—especially when it meant working with the Google engineers to figure out some absurd challenges.
Climbing is all about flirting with the impossible and pushing the boundaries of what you think you can be done. Capturing
Street View imagery 3,000 feet up El Capitan
proved to be an extension of that, especially when you take a camera meant for the inside of a restaurant and mount it thousands of feet up the world’s most iconic rock wall.
Brett Lowell and Corey Rich capturing Street View of
Alex Honnold on the King Swing
Doing anything thousands of feet high on a sheer granite face is complicated, but everyone up there had spent years of their lives on a rope and knew exactly what they were doing. After some testing, we used
our tried-and-true climbing gear
and ropes to make sure the camera wouldn’t fall to the ground in the middle of our Street View collection.
Once we figured out how to keep the camera on El Cap, we created two sets of vertical Street View. First, we collected Street View of legendary Yosemite climbers—and my good friends—
in iconic spots up the sheer vertical face.
Lynn Hill, Alex Honnold and Tommy Caldwell camp out 1,140 feet up El Capitan
Lynn Hill’s ascent of El Capitan changed the paradigm of climbing, and she had an extraordinary effect on my climbing career. I’ll never forget when she became the first person, man or woman, to free-climb (using only her hands and feet)
back in 1993. Now, you can see her navigate these epic moves— like climbing sideways on tiny holds of the
, inventing a “Houdini” maneuver on the
and traversing under the
Lynn’s epic ascent up El Cap is now in Street View
Any story of El Capitan had to include my good friend Alex Honnold. He holds the speed record for climbing the Nose at 2 hours and 23 minutes - most people take 3-5 days. His unwavering confidence in himself is contagious; when I’m with him, I feel like the mountain has shrunk to half its size. As you make your way around Yosemite in Street View, you’ll see Alex doing what he does best: chimneying up the “
” racing up the
, or getting dinner ready in the
he calls home.
Just a normal day on on the Texas Flake for Alex Honnold
You’ll also see a glimpse of
yours truly on the Dawn Wall
. I spent some of my rest days during my January climb of the Dawn Wall testing out the Street View technology the Google team had sent me that month. El Cap is an intimidating environment for experimentation, but years of setting ropes proved pretty helpful in figuring out
how to get the equipment rigged and ready to collect Street View
Tommy Caldwell climbing the sheer face of the Dawn Wall
Then, we really put Alex to work to collect the second set of Street View: the entire vertical route of “The Nose” on El Capitan. One of the few people that could do this efficiently and quickly, Alex took the camera and pretty much ran 3,000 feet up with photographer partner Brett Lowell. Now, anyone can get the beta (climbing speak for insider advice) before they
climb the entire route
Alex Honnold and Brett Lowell climbed 3,000 feet to get the entire route in Google Maps
Lynn, Alex and I also helped create
a new Yosemite Treks page
, where you can take a tour up El Cap and learn more about climbing, from what a “hand jam” is to why we wear such tiny shoes. And as a father, I’m excited kids will learn more about Yosemite when Google brings students to the park through NatureBridge later this year as a part of this project. Plus, its pretty awesome that students who can’t make it to Yosemite yet will be able to go on a virtual reality field trip to the Park with
Hear the legendary Lynn Hill explain describe the gear she uses as she starts up El Cap
Yosemite’s driven so much of my life that I’m excited to be able to share it with the world through my eyes. These 360-degree panoramic images are the closest thing I’ve ever witnessed to actually being thousands of feet up a vertical rock face—better than any video or photo. But my hope is that this new imagery will inspire you to get out there and see Yosemite for yourself… whether you travel up a rock wall or just down the trail.
Tommy Caldwell, Lynn Hill, and Alex Honnold hanging out in Yosemite
Posted by Tommy Caldwell
maps and earth
Music for everything you do
June 23, 2015
Need some music right now to make whatever you’re doing better? Even if you’re not already a
Google Play Music
subscriber, we’ve got you covered. Google Play Music now has a free, ad-supported version in the U.S., giving you a new way to find just the right music—and giving artists another way to earn revenue. In less time than it takes you to read this sentence, you could be exercising with
, cooling off with
, or spending quality time with
Songs To Raise Your Kids To
At any moment in your day, Google Play Music has whatever you need music for—from working, to working out, to working it on the dance floor—and gives you curated radio stations to make whatever you’re doing better. Our team of music experts, including the
folks who created Songza
, crafts each station song by song so you don’t have to. If you’re looking for something specific, you can browse our curated stations by genre, mood, decade or activity, or you can search for your favorite artist, album or song to instantly create a station of similar music.
We hope you’ll enjoy it so much that you’ll consider
subscribing to Google Play Music
to play without ads, take your music offline, create your own playlists, and listen to any of the 30 million songs in our library on any device and as much as you’d like. You’ll also get ad-free, offline and background features for music videos on YouTube. And with or without a subscription, you can store and play up to 50,000 songs from your own collection for free.
To help you get started, check out the top 10 most popular activities on Google Play Music, each of which offers several radio stations to choose from based on what you like:
Brand New Music
Boosting Your Energy
Having Friends Over
Having Fun at Work
Entering Beast Mode
Waking Up Happy
The new free, ad-supported version of Google Play Music is launching first in the U.S. It’s available on the
today, and is rolling out this week to
. And while you’re checking it all out, we’ll be catching up on our
Posted by Elias Roman, Product Manager
Building even better communities with the Google Impact Challenge: Bay Area
June 23, 2015
What if low-income kids had the same opportunity for jobs in the tech sector as students from the best computer science departments? What could that mean for their futures, or the future of their communities?
That’s the question asked by Oakland-based Hack the Hood, whose mission is to inspire Bay Area kids to pursue careers in technology. Hack the Hood trains young people by hiring them to build websites for small businesses in their communities. After applying for the Google Impact Challenge last spring, Hack the Hood went to work with $500,000 in Google.org funding and nearly 100 Googler volunteers. In the past year they’ve expanded their programs in SF, Oakland and Richmond to reach six times as many young people.
Last year we awarded $5 million to help “hometown hero” organizations like Hack the Hood make a greater impact. Today we’re announcing the
, and issuing an open call for nonprofits who are asking big “what ifs” about how they can improve their communities and put innovative solutions to work in the Bay Area.
Click to find out more about last year's finalists
The Bay Area region has always been defined by the people who live here: people who question the status quo to help move our communities forward. From Harvey Milk’s fight for LGBT rights to Alice Waters’ movement for sustainable food to the technological advances of Silicon Valley, the Bay Area has long been at the forefront of positive social change.
We saw this passion in the 1,000+ nonprofit proposals we received for the 2014 Impact Challenge, and we see it in the 25 finalists. We see it in
, which is training formerly incarcerated people to reenter the workforce; in
’s commitment to bringing showers with dignity to the homeless; and in
Mission Asset Fund
’s providing low-income people with zero-interest loans. We see it in our neighbors who are striving for a better Bay Area for all.
As this is our home, and thousands of Googlers live and work here, we want to work together towards an even better Bay Area. The Google Impact Challenge will be accepting proposals from nonprofits through Thursday July 23, 2015 at 11:59 p.m. PDT. To learn more or to nominate a nonprofit visit
Update October 21:
826 Valencia, Bayview/Hunters Point Community Legal, City Year, The Hidden Genius Project, Kiva and the Reset Foundation received the top votes in the 2015 Impact Challenge: Bay Area. You can learn more about these organizations on our
Amazingly, after more than 400,000 votes—an increase of more than 2X from last year—we had a virtual tie for fourth place. So six organizations, instead of four, will each receive $500,000. Overall that means the total amount funded has increased to $5.5 million.
Congratulations to all of the nonprofits that participated in the Challenge and work every day to make the Bay Area better for everyone. And thanks to everyone who voted!
Posted by Jacquelline Fuller, Director, Google.org
Introducing the News Lab
June 22, 2015
It’s hard to think of a more important source of information in the world than quality journalism. At its best, news communicates truth to power, keeps societies free and open, and leads to more informed decision-making by people and leaders. In the past decade, better technology and an open Internet have led to a revolution in how news is created, distributed, and consumed. And given Google’s
to ensure quality information is accessible and useful everywhere, we want to help ensure that innovation in news leads to a more informed, more democratic world.
That’s why we’ve created the
, a new effort at Google to empower innovation at the intersection of technology and media. Our mission is to collaborate with journalists and entrepreneurs to help build the future of media. And we’re tackling this in three ways: though ensuring our tools are made available to journalists around the world (and that newsrooms know how to use them); by getting helpful Google data sets in the hands of journalists everywhere; and through programs designed to build on some of the biggest opportunities that exist in the media industry today.
Tools for better reporting
From Maps to YouTube to Fusion Tables to Earth to Search, we offer many tools that newsrooms can use in their reporting and storytelling. Now, journalists around the world can access tutorials on these products created specifically for newsrooms, at
. We’ll post short written and video tutorials and case studies that highlight best practices from top newsrooms around the world. As Google develops new products that help journalists, we’ll update these resources regularly. You can also get updates by following us on
, and by subscribing to our
Data for more insightful storytelling
There’s a revolution in data journalism happening in newsrooms today, as more data sets and more tools for analysis are allowing journalists to create insights that were never before possible. To help journalists use our data to offer a unique window to the world, last week we
an update to our Google Trends platform. The new
provides journalists with deeper, broader, and real-time data, and incorporates feedback we collected from newsrooms and data journalists around the world. We’re also helping newsrooms around the world tell stories using data, with a
of curated Google Trends based on the headlines of the day, and through
on specific data experiments.
Programs focused on the future of media
We’re also working with partners to build a series of programs focused on imagining the future of news and information, as well as on empowering new voices in media. One of the opportunities we’re focused on is increasing the number of media startups in the marketplace. We’ve launched partnerships with
, a media accelerator in San Francisco, and
, a global community group for developers and journalists, to provide financial support and mentorship from Google engineers that will help these organizations expand their impact to more startups around the world. We’re also holding a series of
summits with the Center for Investigative Reporting: hackathons focused on developing new investigative tools such as
, online databases, and more.
Another area we’ve focused our programs on is citizen reporting. Now that mobile technology allows anyone to be a reporter, we want to do our part to ensure that user-generated news content is a positive and game-changing force in media. We’re doing that with
WITNESS Media Lab
, and the
—each of which aims to make YouTube and other open platforms more useful places for first-hand news content from citizen reporters around the world.
The News Lab is a global effort, with teams in the U.S., U.K., France, and Germany to start—and we’re also powering the training and research arm of Google’s
Digital News Initiative
Google has created many technologies and platforms that have engaged the media industry. As both the media landscape and technology continue to evolve, we believe we can create a more informed world if technologists and journalists work together—and we’re excited to be part of the effort.
Posted by Steve Grove, Director, News Lab
journalism and news
Through the Google lens: Search trends June 12-18
June 19, 2015
The shooting in Charleston, S.C., was the top topic in search this week. Here’s a look at what people were searching for after the tragedy, plus a glimpse into what else was on searchers’ minds this week.
Tragedy in the south
On Wednesday night, a gunman shot and killed nine people at Emanuel African Methodist Episcopal Church, a historic black church in Charleston, S.C. The suspect, Dylann Roof, was arrested Thursday morning, and charged today with nine counts of murder. As people tried to make sense of the story, many turned to the web, leading searches for “
” to climb to more than 5 million. Top questions in the early morning after the shooting include “What was the motive of the hate crime shooting in Charleston?” Many were also interested in the
, which still flies above the S.C. Capitol building; interest in the flag spiked 20X in the past week in the U.S. as people asked questions like “What does the Confederate flag stand for?”
We’re still well more than a year away from the 2016 election but the presidential race is already crowded, and getting more so. This week two new candidates joined the fray:
both announced they plan to run, bringing the total number of Republican candidates to
a cool dozen
. Though Bush was the most searched candidate in more than 25 states after his announcement, it didn’t last long. Following Trump’s announcement Tuesday, he became the most searched Republican Presidential candidate in every state in the U.S. Top questions on the newest candidates include “Is Jeb Bush related to George Bush?” (that would be a “yes”) and “What is Donald Trump’s net worth?” (he says more than $8 billion; the numbers are
This week was big for sports, with Google’s own hometown team
Golden State Warriors
beating the Cleveland Cavaliers to win their first NBA Championship title since 1975. The Warriors were at the top of the search charts on Tuesday with more than 2 million searches. Meanwhile, in hockey, the
edged out the Tampa Bay Lightning to win the Stanley Cup for the second time in three seasons. Winning never gets old, though: interest in Blackhawks apparel spiked 8X in Chicago between June 9-16, and there were more than 20,000+ searches for the
Blackhawks parade route
, which took place Thursday with more than 2 million attendees.
Hockey and basketball not your game? Then perhaps you were one of the 8 million people watching the fifth-season finale of HBO’s “Game of Thrones.” (Spoilers for the show follow.) The show was the subject of
2 million searches
on Sunday night, as people watched with baited breath to find out what gruesome ends the show had in store for their favorite characters
season. One of the top questions about the show was simply “Who died on ‘Game of Thrones’?”, while others expressed their disbelief by asking “Is Jon Snow dead?” and “Is Stannis dead?” There were also more than 200K searches for
, who plays Cersei Lannister, and another 20K later in the week for
Rebecca Van Cleave
, Headley’s body double for a scene where Cersei is forced to walk naked through the streets. Finally, there was a lot of interest in
, one of few surviving Stark children, whose path on the show has also been one of the strangest.
Tip of the week
This weekend marks the first official day of summer, and that means BBQ season. If you’re watching what you eat, Google can help you figure out what to choose at the picnic table. Just ask Google to “compare coleslaw and potato salad” or “compare burgers and pulled pork.”
Posted by Emily Wood, Managing Editor, who searched this week for [jurassic world showtimes]
Join our global Pride celebration: #AndProud
June 18, 2015
Pride is one of the world’s greatest celebrations of diversity, one that we’re excited to support every year. For 2015, we’re doing something a little different: we’ve created an online parade, #AndProud, so that people from around the world can celebrate Pride together.
To join the global parade, visit
, where you can create your own Android character with a fun new Pride wardrobe. During the weekend of June 27-28 your character will party side-by-side with others from around the world in the online parade.
But the celebration doesn’t end there. While the virtual parade happens online, thousands of Googlers will hit the streets of San Francisco, London and New York to show their support in those citywide Pride festivals. Some of the best #AndProud characters will appear on big screens as part of Google’s pride floats in all three cities.
From left to right, Sam Smith, Tom Daley and Jessie J celebrating the #AndProud parade
In addition to #AndProud and our floats in SF, London and NYC, we’re celebrating Pride in our offices around the
, and in all
of ways across our
. We’re excited to be able to extend the celebration and give people around the world a new way to share their Pride.
Hope to see you at the parade!
Posted by Eddie Kalletta and Rich Terry, #AndProud parade marchers
googlers and culture
Your Google companion awaits you this Ramadan
June 17, 2015
Today, more than a billion people around the world begin observing the holy month of Ramadan, fasting from dawn to sunset, gathering with families and loved ones for meals, laughs and stories.
Growing up, the best part about Ramadan was eating way too much lentil soup with my family and catching up on the latest episode of our favorite series, "Bab Al-Hara." Today, living more than 1900 miles away from my family, I rely on technology to get close with them during Ramadan. Whether it’s sharing moments on Hangouts, my sister sending me pictures of the iftar spread of the day, or receiving an avalanche of recipes from my mother for me to save and try out, technology helps us stay connected and celebrate Ramadan together even when away.
In fact, technology helps more than 200 million Muslims living away from their families connect and share moments with loved ones. People look to Maps to navigate traffic and make it home from work for Iftar, download Google Play apps to plan their day around the sunset and sunrise, and look up Ramadan opening hours of their favorite local shops and restaurants.
To help you get the most out of Ramadan, we've launched
My Ramadan Companion (g.co/Ramadan)
, which gives you customized and locally relevant information, tips, and other content highlighting the richness of what the web can offer during Ramadan around you. You can find out the sunset time in your location and plan your day accordingly, check out the traffic in your area, navigate to the closest charity Iftar, find and share recipes, and enjoy Ramadan content on YouTube ranging from drama series and comedy sketches and health tips to stay fit during the 30 days of fasting.
Depending on your location,
will show you a range of relevant cards with popular YouTube videos, latest Ramadan news and information, and
recommendations for apps
that alert you to wake up for Suhur, enable you to design greeting cards for Ramadan to share with the family, find Halal restaurants around you, and countdown to Iftar time.
With My Ramadan Companion, we hope we can help you take care of the little things, so you can focus on the big things. Ramadan Kareem!
Posted by Zain Kamal Masri, Associate Product Marketing Manager, Middle East and North Africa
A new window into our world with real-time trends
June 17, 2015
Every journey we take on the web is unique. Yet looked at together, the questions and topics we search for can tell us a great deal about who we are and what we care about. That’s why today we're announcing the biggest expansion of Google Trends since
. You can now find real-time data on everything from the
Donald Trump’s presidential campaign kick-off
, and get a sense of what stories people are searching for. Many of these changes are based on feedback we’ve collected through conversations with hundreds of journalists and others around the world—so whether you're a reporter, a researcher, or an armchair trend-tracker, the new site gives you a faster, deeper and more comprehensive view of our world through the lens of Google Search.
You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for and where in the world interest is peaking. Explore this data by selecting any time range in the last week from the date picker.
A new story-centric homepage
On the new google.com/trends, you’ll find a ranked, real-time list of trending stories that are gaining traction across Google. In addition to Search, we now look at trends from YouTube and Google News and combine them to better understand what topics and stories are trending across the web right now. The redesigned homepage is now available in 28 countries around the world, and we’ll continue to add more locations in the coming months.
Better coverage for deeper insights
We’ve also increased the breadth and coverage of Google Trends data to allow for in-depth research on more niche topics in smaller geographies.
Curated data sets
To help you understand the data behind the headlines, our News Lab team examines trending topics every day and finds interesting nuggets of data that bring news stories to life. You can follow us on
to stay up to date. And for data journalists who want to do their own analysis, starting today we'll publish data sets on specific topics to our
Many newsrooms are already using Google data to inform and shape their reporting. Here are a few examples:
The Washington Post launched an
interactive data visualization
on climate change where viewers can discover the most pressing environmental issues in various cities.
The Guardian and Buzzfeed used Trends data to tell the story of the recent U.K. election; Buzzfeed
produced a map
of most-searched party leader in each constituency, and the Guardian used trends during the campaign to
showcase what voters were asking Google
about the candidates.
HLN integrated Google Trends data into their television
during LGBT Pride Month to explore when terms like “transgender” became widely used around the world.
CNN Politics published
on search interest and top questions around U.S. Presidential candidates as they announce their candidacy.
We’re excited to contribute to the
of data-driven storytelling. Watch our video to hear from some of our partners about the role data plays in their work, and how they're helping shape the future of the field:
Without further ado, we’re going to dive into
the minute-by-minute search interest around Steph Curry
after last night’s Warriors’ win. No matter what your interests are, we hope you’ll visit the new Google Trends to explore your
the world around us.
Posted by Nimrod Tamir, Google Trends Team
Through the Google lens: Search trends June 6-11
June 12, 2015
LeBron and Steph. Marge and Homer. Matt and Sweat. These duos had people searching this week. Read on for more:
Two prisoners made headlines this week after escaping from the
Clinton Correctional Facility
in upstate New York. People are coming to Google to learn how the two broke out of the prison and about the status of the manhunt, which is still ongoing. In addition to more than 100K searches each for [
] and the
, people are asking questions like “How often do prisoners escape?” and “How many prison escapes are there per year?” The incident has also sparked interest in other prison escape tales; search interest in “The Shawshank Redemption” spiked 8X in the past week. And in happier, more fictional prison news, Netflix dropped the third season of “
Orange is the New Black
” six hours early yesterday, leading to a jump of 500,000K searches for the hit show.
Next, the NBA Finals are heating up as the Cleveland Cavaliers and Golden State Warriors are now tied at two games apiece, and searchers can’t get enough. There were more than 2 million searches for the Finals on
, when the Cavs beat the Warriors in Game 2, and another 5 million
when the Warriors went down 2-1
in Game 3 as people looked for scores, news, and players. There were more than 500K searches on Thursday for
, who got stitches after colliding with a cameraman during the game. Meanwhile, league MVP and Warriors point guard Steph Curry has been a hot topic on Search throughout the playoffs, but as his performance in the Finals
in the first few games, search interest in several of his teammates has risen. People have been looking for info about Curry’s fellow “Splash Brother”
, who started his first game of the season on Thursday and may have
poked some fun
at LeBron James in the process.
Off the court and onto the pitch, it’s also a great time to be a soccer fan, between the
Champions League final
, and the Women’s World Cup. The latter drew more than 5 million searches on
alone, and as the U.S. faced off against Australia Monday, interest was high in players like Alex Morgan, Hope Solo and Sydney Leroux. Finally, we’d be remiss to write about sports this week without mentioning the first Triple Crown winner since 1978, American Pharoah, who won the
last weekend and ran home with a million searches in the bargain.
Change is in the air
was trending this week after revealing that she has adopted a vegan diet on Good Morning America. Many of Queen Bey’s fans were disappointed that her announcement was about her eating habits, and not the release of a new album or baby #2. Giving up cheese would be hard enough. But this week pop culture fans confronted the potential loss of something else dear: the long-running (fictional) marriage between Homer and Marge Simpson. With the 27th season of “The Simpsons” on deck in the fall, the show’s executive producer had hinted that TV’s longest-running couple might separate. Amidst the outrage and worry, searchers turned to the web to ask “Why are the Simpsons getting divorced?” Luckily, it seems the rumors are just that—the show cleared the air
on Twitter and in chalk
Tip of the week
Keep up with Hope, Alex and the rest of the Women’s World Cup on your phone. To get updates on all the matches, just open the Google app and click Customize (Settings in iOS) → Sports → Add a team. Goooaaalll!
Posted by Emily Wood, Managing Editor, who searched this week for [flights from sfo to lhr] and [izombie max rager utopium]
This Week in Search
A YouTube built for gamers
June 12, 2015
As a kid, I spent hours on the living room couch playing video games with friends, taking turns trying to beat Ganon in "Ocarina of Time" and trading Pokémon until I had all 151. Soon controller passing and Game Boy link cables gave way to network multiplayer and PC LAN parties. Eventually, my living room became a virtual one, with a network of gamers sharing experiences and discoveries.
Today, the gaming world is much more diverse than the one I grew up with, and the community has created new formats that have made gaming more collaborative and interactive. On YouTube, gaming has spawned entirely new genres of videos, from
. Now, it’s our turn to return the favor with something built just for gamers.
This summer, we'll launch
, a brand new app and website to keep you connected to the games, players, and culture that matter to you, with videos, live streams, and the biggest community of gamers on the web—all in one place.
YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else. From "Asteroids" to "Zelda," more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. You’ll also find channels from a wide array of game publishers and YouTube creators.
Keeping up with these games and channels is now super easy, too. Add a game to your collection for quick access whenever you want to check up on the latest videos. Subscribe to a channel, and you'll get a notification as soon as they start a live stream. Uncover new favorites with recommendations based on the games and channels you love. And when you want something specific, you can search with confidence, knowing that typing “call” will show you “Call of Duty” and not “Call Me Maybe.”
Live streams bring the gaming community closer together, so we’ve put them front-and-center on the YouTube Gaming homepage. And in the coming weeks, we’ll launch an improved live experience that makes it simpler to broadcast your gameplay to YouTube. On top of existing features like
high frame rate streaming at 60fps
, DVR, and automatically converting your stream into a YouTube video, we’re redesigning our system so that you no longer need to schedule a live event ahead of time. We’re also creating single link you can share for all your streams.
YouTube Gaming will be available this summer, starting in the U.S. and U.K. We’re building this just for gamers—so we want to hear from you about how we can make it the best way to connect with your community. If you’re at
next week, come by our booth for an early look at everything we’ve been working on. If not, tune in live from home at
, head over to
and follow us
and you’ll be the first to know when YouTube Gaming is ready for you to play with.
Posted by Alan Joyce, Product Manager
Through the Google lens: Search trends May 29 - June 5
June 5, 2015
From a seriously groundbreaking “Vanity Fair” cover model to a sporting trifecta, see what the Internet was searching for this week.
“Call me Caitlyn”
Caitlyn Jenner topped the trends this week, with
more than 10 million searches
since she introduced herself to the world on Monday with a “Vanity Fair” cover story. Her high-profile transition has put Jenner at the center of an active national dialogue about transgender equality and rights. The news dominated headlines and news feeds for several days—in fact, searches for Jenner were nearly seven times higher than than searches for Kim Kardashian, who announced her second pregnancy with husband Kanye West over the weekend.
Remembering Beau Biden
Another well-known family shared the search spotlight this week, although for very different reasons. Beau Biden, Delaware attorney general and son of Vice President Joe Biden, died of brain cancer on May 30. Searches for news about his life and death
ahead of memorial services held in his honor on Thursday, Friday and Saturday.
All the sports
With the NBA and Stanley Cup finals underway, and the
Women’s World Cup
set to kick off over the weekend, it was a particularly sports-heavy week on search. People wanted to know where and when to tune in for the NBA games, and while “How many times has Lebron James been to the finals” was one of the top questions,
searches for Warriors
star Steph Curry were higher than searches for James in nearly every state.
On the hockey front, the Chicago Blackhawks, who currently lead the series 1-0, are also
dominating the search trends
over the Tampa Bay Lightning. Meanwhile, soccer fans are heading to Google to
search for Women’s World Cup teams and players
as they await to see who emerges from the tournament’s group-stage.
It may not be June 21 yet, but school is out, temperatures are up and Memorial Day weekend is practically a distant memory. Summer is here, and for everyone looking to get out of town, Southwest Airlines had just the thing: a 72-hour sale. With plane tickets at less than $100, turns out too many people wanted to get out of town—traffic from would-be travelers crashed Southwest’s website for two days, while searches
about the sale and the site
Tip of the Week
No time to watch the game this weekend? Find out what you missed—just ask the Google app, “Who won the Warriors game?” to get box scores, video highlights and more.
Posted by Megan Slack, who searched this week for [Biden photo gallery] and [can you make fried rice in the microwave].
A changing playing field for women
June 4, 2015
There’s no question the world is wild about football. Last year, we watched in awe of the
2.1 billion search queries
related to the World Cup. And regardless of whether it’s a tournament year, football (or soccer if you please) crushes the competition as the
But here’s something that surprised us: the world searches three times more for
) than for boys’ soccer—yet, only 1 percent of global searches for professional soccer are for women’s teams, while the other 99 percent are for men’s teams. That’s not for a lack of amazing performance on the field by women athletes—rather, it's because women’s sports have historically been paid less attention than men’s. For instance, women’s football was
by the English FA (and other European organizations) until the 1970s, and it didn’t become
an Olympic sport
We care deeply about inspiring the next generation of girls to become leaders—whether they’re in the technology field or on the soccer pitch. So we got to thinking about how Search can help people discover all the amazing stories of women’s soccer that have historically been overlooked. During the 2015 Women’s World Cup, we’ll share search trends, stats and more to help you get to know these athletes and their talents on the field.
Here’s how to follow along and cheer on the remarkable women of pro soccer:
Check out our homepage Doodle.
celebrates the start of the Cup. Check back for more as the tournament progresses.
Follow the tournament in search.
Search for [womens world cup 2015] on your Android phone to get brackets, game times and updated scores.
Keep up with the latest.
Follow us on
to find out more about women’s soccer, its history, rising stars and the major trending moments during the tournament. Google Search can also help you discover more about women’s football, past and present. For instance, try asking the Google app “
when was the first Women’s World Cup held?
” The answer may surprise you.
That’s just the start—we’re also teaming up with official sponsor Adidas to share more from the players throughout the tournament. See you at the games!
Posted by Madeline Kane, Social Impact Team
Keeping your personal information private and safe—and putting you in control
June 1, 2015
We've all been there at some point or another…
You just lost your phone and want to wipe your personal information.
You attend an event, and you want to share your photos with some people (but not everyone).
You hesitate as you download another app that's asking for a lot of information.
Everyday, we make choices that affect our privacy and security online. Most people, however, don’t feel they have the right level of control to make these important decisions. According to a
recent Pew study
, 93 percent of people think it’s important to control access to their personal information, and 90 percent care about the type of information that’s collected about them. But only 9 percent feel they have “a lot” of control over it. We want to change that.
Google builds simple, powerful privacy and security tools that keep your information safe and put you in control of it. At Google I/O, we
that people will have more control over the information they provide to mobile apps in the M release, the next version of Android. Today, we’re rolling out two significant improvements to our privacy and security tools: a new hub for managing your Google settings called My Account, and a new site that answers important questions about privacy and security on Google.
Privacy and security controls, all in one place
Privacy and security are two sides of the same coin: if your information isn’t secure, it certainly can’t be private.
gives you quick access to the settings and tools that help you safeguard your data, protect your privacy, and decide what information is used to make Google services work better for you. It also provides more context to help you understand your options and make the right choices for you.
Here are some of the things you can do with My Account:
, our simple, step-by-step guides through your most important privacy and security settings.
Manage the information that can be used from Search, Maps, YouTube and other products to enhance your experience on Google. For example, you can turn on and off settings such as Web and App Activity, which gets you more relevant, faster search results, or Location History, which enables Google Maps and Now to give you tips for a faster commute back home.
Use the Ads Settings tool to control ads based on your interests and the searches you’ve done.
Control which apps and sites are connected to your account.
We built My Account to be a resource for everyone, even if you don't have a Google Account. Check out your controls at
Answering your questions about privacy and security
We listen to feedback from people around the world to better understand their concerns about privacy and security. In addition to My Account, we want to help people find answers to common questions on these topics, such as: "What data does Google collect? What does Google do with the data it collects? What tools do I have to control my Google experience?"
Our new site,
, candidly answers these questions, and more. We also explain how we show relevant ads without selling your personal information, how encryption and spam filtering help keep your data safe, and how your information helps customize your experience on Google. Visit this site often to learn about new tools, features, and information that can help you make the choices that are right for you.
When you trust your personal information with us, you should expect powerful controls that keep it safe and private as well as useful answers to your questions. Today’s launches are just the latest in our ongoing efforts to protect you and your information on Google. There’s much more to come, and we look forward to your feedback.
Posted by Guemmy Kim, Product Manager, Account Controls and Settings
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